Changing the landscape of leadership and equity in private markets — by growing the capital managed by women and diverse GPs.
New Era Advisors is a boutique placement agent and fundraising advisor partnering with breakout emerging managers led by women and diverse GPs.
Our focus is intentional: we believe diverse perspectives drive better risk-adjusted returns, and our role is to ensure the strongest managers have access to the capital they’ve earned.
Why Women?
Study after study has shown that backing female investment managers generates higher returns.
Firms with female leadership deliver stronger fund-level returns
69% of top quartile venture firms have women in decision-making roles. [PitchBook]
69%
Women fund managers are more likely to back female-led businesses, which in turn deliver better results
Female investment partners have more than 70% more female-led businesses in their portfolios than male partners. [IFC]
70%
Businesses founded by women deliver 2.5x more revenue per dollar of funding than those founded by men. [BCG]
2.5x
Gender-inclusive teams are 21% more likely to outperform on profitability and 27% more likely to have superior value creation. [McKinsey]
21%
And yet women are frequently overlooked in the private markets.
Women are underrepresented in leadership
Women hold only 10% of all senior positions in private equity and venture capital firms globally. [IFC]
10%
Women are underrepresented in AUM
Women and ethnically diverse investors manage only 1.3% of the total investment industry’s $69 trillion in assets under management. [Knight Foundation]
1.3%
Women are underrepresented in investments
Only 2% of venture capital goes to female-founder-only teams and 24% to female- and male-founder teams. Male-only teams get 74% of venture capital funding. [Pitchbook]